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Guide

How much does lead generation cost in Dubai?

Lead generation in Dubai has three costs: the agency fee, the ad spend you pay Meta or Google, and sometimes a commission on that spend. With ExtraMiles, the fee for the Lead Engine, Growth Engine or Scale Engine plan is set in writing after a free strategy call, and the ad spend is paid by you straight to Meta and Google. Many Dubai agencies charge AED 3,000 to 5,000 a month for one channel. Your cost per lead depends on your sector, price point and targeting.

Updated 2026-11-01 · ExtraMiles

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A written month-1 lead target. Miss it, and month 2’s fees are free.

1. The agency fee

This pays for strategy, ad creation, screening and reporting. ExtraMiles sets the fee for its Lead Engine, Growth Engine and Scale Engine plans in writing after a free strategy call, so you know it before anything starts. Ask any agency exactly what the fee includes: ad designs, landing pages, WhatsApp replies and reports are often extras.

2. The ad spend

This is what you pay Meta and Google for the ads themselves. It should be paid from your own ad accounts, so you see every dirham and keep the accounts if you change agency. ExtraMiles never marks up ad spend.

3. Commission on spend

Many agencies take a percentage of ad spend. Ask whether it is included, and check it against the spend shown in your own ad accounts. ExtraMiles puts any such charge in the written quote, never as a surprise.

4. What changes your cost per lead

A high-value product, such as property or a full villa fit-out, costs more per lead than a salon booking. Narrow targeting, screening questions and overseas audiences also change it. Judge the cost per meeting or per sale, not only per lead.

5. What to ask before you sign

Will the target be in writing? Who owns the ad accounts and leads? Are leads shared with anyone else? How fast will leads reach me? ExtraMiles answers all four in the contract: a written month-1 target, your accounts, exclusive leads, WhatsApp within minutes.

What you get

What ExtraMiles costs

    You pay Meta and Google directly from your own ad accounts, with no markup. Every plan includes a month-1 lead target agreed in writing: if we miss it at the agreed budget, month 2’s fees are free. The minimum term is 3 months.

    Compare the three plans

    Lead Engine

    Free quote

    • Facebook + Instagram
    • Screening questions: budget, timeline, area
    • 4 new ad designs a month from your own photos
    • Every lead on your WhatsApp within minutes, with an instant reply

    Growth Engine

    Free quote

    • Meta + Google Maps
    • Google Business Profile set up and grown
    • A landing page for every campaign
    • Follow-ups on day 1, 3 and 7 for leads who go quiet

    Scale Engine

    Custom

    • Meta + Google Search
    • Google Search ads on high-intent “near me” searches
    • YouTube and Display retargeting
    • Reels and video ads from your phone clips

    How it works

    A written month-1 lead target. Miss it, and month 2’s fees are free.

    1. 1

      Free strategy call

      Tell us what you sell, to whom and your monthly ad budget. We agree a month-1 lead target in writing.

    2. 2

      Approve the ads

      We write the ads, screening questions and WhatsApp replies, and you approve every one before it runs.

    3. 3

      Leads live in 7 working days

      Every screened lead lands on your WhatsApp within minutes, with a live dashboard of cost per lead.

    FAQ

    Questions UAE businesses ask us

    What is a normal agency fee for lead generation in Dubai?

    Many Dubai agencies charge AED 3,000 to 5,000 a month for one channel. ExtraMiles prices its Lead Engine, Growth Engine and Scale Engine plans in writing after a free strategy call.

    How much ad budget do I need?

    It depends on your sector and goals. On the free strategy call, ExtraMiles agrees an ad budget with you and a month-1 lead target based on it.

    Is the price the same across the UAE?

    Yes. ExtraMiles plans cost the same in Dubai, Abu Dhabi, Sharjah and the Northern Emirates. Only the ad budget you choose changes.

    Can I see results before committing long term?

    The minimum term is 3 months. If we miss the written month-1 lead target at the agreed budget, month 2’s fees are free.

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    More industries we help

    Your free strategy call is one message away

    Send your business name and what you sell. We reply with the ads we would run and a month-1 lead target, in writing.

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